How many times does the keyword appear in the article is enough?

None of the Google documents have an answer to this question. Everything we hear about it comes from the research and statistics of organizations doing SEO. And also depending on different industries, it is impossible to have a common denominator for the percentage of keyword density in the article.

This article is the same, it is a subjective opinion

I. REQUIRED LOCATIONS NEED TO APPEAR KEYWORDS

There is a tool called Google Advanced Search (https://www.google.com/advanced_search). I don't know how much you use it and how you use it for work. But the first lesson I learned as a newbie is: If you want to be good at SEO, you must first be good at SEARCH.

Indeed, the advanced search engine is a Google tool for Users, not a Google tool for SEOer

In fact, advanced queries are few. For websites with millions of traffic a month, the advanced query is very little, very little like none. Even with the English language, the advanced query is almost nonexistent. It seems that users do not like the complexity, search whatever they think, without adding functions to the query to do anything.

How many times does the keyword appear in the article is enough?
How many times does the keyword appear in the article is enough?

However, this tool still exists. So I will analyze some of the functions of this tool. Only some, not all, what it's related to keywords, I mention only. As for the overall use of the tool, please go to Google support and read it.

Some filters related to keywords that SEO people need to pay attention to

1. Keywords appear in the title

Statement: intitle:keyword (with or without quotes)

The keyword appears in the title. Very basic, exactly that, what SEO word should appear in the title.

Some people have argued that there are cases where the keyword does not appear in the title but the article is still on the TOP. I've seen it too, it's usually 1 of 2 cases:

  • One is, the query is too new. Or the "answer" to the query is too short. Then Google will lift the articles with the answer in the query to TOP. Rate it. At this point, the results for a query are just a small piece of content in an article on a broader topic. In general, if this new query doesn't increase the volume over time, it doesn't matter.
  • Second, although the title does not appear the keyword, it has a synonym for the keyword. Google AI is already very smart, so it understands Vietnamese more and more deeply. In the past around 2013, people still asked each other SEO from unsigned and SEO with accented words, now no one cares. Because at that time Google did not understand that unsigned and accented were synonyms. Now, Google's learning data is too big: synonyms, local words, acronyms Google understands almost all

So, how do you snatch the title, but the title must have keywords.

2. Keywords appear in the URL

Command: inurl:tu-khoa

This sounds rare and no user remembers the search command. But I often search like this.

Recently I was looking to buy a cap, my head is a bit big so I searched for: cap for big heads. And the returned results are just a few hat lists, a few articles on how to choose a cap. And I still can't find a cap for any big head.

So I search: inurl:mu-luoi-trai-dau-to. Still no output, no satisfactory results found. So I don't want to buy anyone's hat anymore, all good at SEO but not good at keyword research.

In fact, same as case (1) in part 1. Queries that are too few searchers are often ignored by SEOers. As for me, the query has low volume but depth, I do not ignore. Assuming I SEO cap, I will not miss the word: cap for big heads. Anyway, there must be a song: mu-luoi-trai-cho-nguoi-dau-to

At this time, the query is low, the title has keywords, sometimes it goes to the TOP.

3. Keywords appear in the Meta Description

This is the most out of control because Google doesn't always drag the description I write to the SERP. It just randomly picks up a certain paragraph in the article and then pulls it up.

However, do not leave this information field blank. Just write a description with keywords and ensure the length. It's useful for SEs other than Google. It is possible that other SEs are still reading the content in the Meta Description. Anyone who works as a Global must know Bing. Bing seems to even read Meta Keyword while Google stopped reading this information a long time ago.

4. Keywords appear in the article

These, if written naturally, will have keywords appear in the article anyway. You only care how many times it appears, right?

In advanced search, the keyword statement that appears in the article is: intext:keyword. That is, ordering a natural article, the keyword appears at least once is considered guaranteed to appear in this filter class.

But, how many times does it appear?

In part 3, I said that Google often lifts up a piece of random content as a Meta Description. But you notice, a messy description always contains keywords in it. And the messy Meta Description often comes from "sub-keywords". That is, the query contains a prefix or suffix or a prefix with the main keyword. Google Bot will pick up the sentence containing the keyword in the article and pick it up.

Well then, I'm just playing by the rules. If I don't control what Google displays, I will control everything Google can pick up.

All sentences containing sub-keywords please write well for me, don't write a sentence containing keywords in a complicated way and lots of commas. Keep it simple, write it well. Align the whole length, the proof is more than 150 characters. Because when the user queries, it will be the sentence that Google picks up as the description.

Those are 4 positions in the filter of Google Advanced Search. These positions need to be guaranteed the presence of keywords

II. POSITIONS OPTIONAL BUT IMPORTANT

Surely everyone uses a red and green SEO check plugin for wordpress websites. In this article, I will not analyze the blue-red tool one by one, because it is too much. There are only 2 places where the green-red tool notices the need to appear keywords that interest me:

1. Keywords appear in the first paragraph (first paragraph)

Or I call it opening the post. Actually, I don't know why the keyword appearing in the first paragraph is appreciated by this tool. What research does it come from, how many articles to the TOP to come to this conclusion, or so Google tells it. There's no way to know this.

Then by feeling, when we can't prove the problem in the forward direction, we prove it in the opposite direction in the negative direction.

I try to write an introduction without keywords. It will make a rambling paragraph, because it doesn't get straight to the point (because the problem is definitely :keywords). But opening rambling posts is very difficult to retain users. A good introduction would be one that summarizes the main idea of ​​the article, highlights the problem, and most importantly doesn't turn the user away, so that people can continue reading the body of the article.

So, opening the article - the first paragraph I ask the writer to appear keywords. To ensure the focus of the whole paragraph, not the conclusion: the keyword appearing in the first paragraph is "SEO standard"

2. Keywords appear in the last paragraph

Or I call it the end.

The role of the conclusion is to call the user to perform the next behavior after reading the article, maybe: read another article, fill out a form, make a phone call..or something. A good ending is one that generates further behavior.

Just like the introduction, the conclusion without keywords, the conclusion is a bad conclusion. There are no keywords in this paragraph, Call to Action it is weightless, superficial and amateurish.

I still have to ask the writer to include keywords in the conclusion for the above literary reasons. But when they asked, they didn't explain that they did it for SEO standards

III. Other locations

Heading, B/U/I, Bullet, Quote. Especially Heading, many people say Heading must have sub-keywords with variations. It is correct when the Heading contains that keyword it must represent the name of a table of contents in the article.

If you imagine your article is a book, Heading 1 is the title, the name of the book. Headings 2 - 6 are the table of contents of the book. In the table of contents it is unlikely that it should contain the title of the book.

Therefore, an article that uses the correct function of the editor: Heading, B/U/I, Bullet, Quote is a well-edited article. Anyone who has ever gone to a photocopy shop to print a graduation project has witnessed how the staff members edited their projects. They use Word very masterly.

So the requirement in using the editor is to use the correct function, not to try to appear keywords

As for photos: Alt, title, caption, image description. The level of importance gradually decreases. Any industry that needs image SEO is interested and fills in these fields. Each information field has its own meaning, understand its meaning correctly and fill in the correct information.

Finally, to summarize:

  • The positions NEED to appear keywords: Title, URL, description, article content. In the content of the article, pay attention to which sentence contains the keyword because it may be the Meta Description lifted by Google
  • Places SHOULD appear keywords: Opening in the first paragraph and ending in the last paragraph
  • Other positions: prioritizing the correct use of the editor's functions rather than keyword appearance
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