How to SEO keywords to Top Google Fast and sustainable

How to SEO keywords to TOP Google quickly and sustainably? This is a big question that doesn't bother many people, but when you have asked the question and really want to find the answer, you will surely find the answer for yourself.

That is the reason for me to research SEO knowledge and share articles through this blog that I want to share with those interested to find the right solution for myself.

How to SEO keywords to Top Google Fast and sustainable
How to SEO keywords to Top Google Fast and sustainable

Is it difficult or easy to get to the top quickly and sustainably?

Easy: With long keyword phrases, less competition

Difficult: Not as delicious as you think, when you fall into the field, the topic of competition is extremely harsh, but with a good strategy and time, you will conquer what you want.

You want your keywords to go to the TOP quickly and sustainably, that is not easy, if you hear anyone saying SEO to TOP is easy, it may be because of you alone, no competitors.

What is easy to gain is also easy to lose, the path to success must be a process of constant effort to cultivate knowledge and practice to be able to achieve.

SEO too to be successful you need to have a specific plan and define clear goals and have a strategy to achieve the goal, do not give up under any circumstances, you promise this I will sharing with you the secret to really conquering TOP #1 Google methodically with proven methods, standing at TOP will be really sustainable.

You need to remember that there is no one SEO strategy that can be applied to 2 different websites, with this site effective, but bringing it to another site is unlikely, so with a professional SEO you need to find your own SEO strategies. suitable for each site, each stage. Refer to the article 6 steps to implement a successful SEO Strategy

But the good news for you is that there is a general rule that all SEO strategies should start with the INTENT (intent) and CONTEXT (context) of the user, when understanding the intent and context around the search term. (search intent) you will initially create content that meets search intent. Learn more about the 6 key ingredients to winning every SEO campaign

Please note:

         Implement the overall SEO of the website, not focusing on a single page

Come on let's start

Overview of 10 steps to implement SEO to bring keywords to Top Google

It will be difficult to give a complete list of factors to SEO keywords on the first page of Google, especially in the top 3 positions, below Seothetop will summarize the most important factors you should focus on. best for your site.

Perform SEO Audit

  • Analyze keywords and search results page (SERP)
  • Research and analyze competitors và
  • Technical analysis and the whole page
  • Separate Page and Content level analysis
  • User Experience (UX) Analytics
  • Link Analysis (internal & external)

Do Topic/keyword research

  • Find right topic/keyword
  • Identify relevant keywords in your topics
  • Choose the right keywords: Volume, difficulty

             Your page is new: should focus on Long-tail keyword: 4-8 words

              Authority gradually increases: short keywords are more difficult: 2-3 words

  • Research Content from Competitors
  • Give a list of keywords for the main topics, for each card in a topic
  • This step determines whether the creation of future content is on the right track

Create really quality and useful and relevant Content (Very important)

  • User Intent: Focus on user search intent
  • Content Focusing on answering common questions that users often ask
  • Support to solve problems encountered by readers
  • Analyze the top pages of Google with your topic
  • Create a different or better article
  • Create really great content
  • Add a Hook (a promise the reader's problem will be solved)
  • Content is written in a simple, natural language, focusing on user intent
  • Identify related keyword phrases through the keyword research step
  • Content Optimization and Keyword Allocation as Step 3
  • Quality content that is useful and relevant to user intent is the most important key to good and sustainable rankings. Failing to factor in all your other SEO optimization efforts will also not have good results

Content is presented in Structure and Sequence

  • Structure: Well structured using H1, H2, H3 . Headings
  • Formular: Written in order to attract readers

             Inverted pyramid

             Techniques for using HOOK in the first paragraph

  • Readable: Optimized reading experience

Organize Content according to Topic Cluster strategy

  • Independent content is hard to rank for
  • Thematic content ranks better/semantic, relevancy
  • Build Pillar Page for each competitive topic with large search volume
  • Each topic cluster builds from 5-10 articles of support leaves

Content is well optimized On-page

  • Click-worthy: A catchy headline
  • Descriptive: An engaging meta description
  • Short URL containing targeted keyword phrase
  • Well structured content using 1,2,3 Heading tags
  • Image optimization: ALT, image name, image description, optimize small size but ensure image quality
  • Contextually relevant internal links
  • Links out to other sites, adding reputable relevant reference information
  • Optimize Snippet

Content planning and production process

Technical SEO Optimization

  • Good site structure
  • Make sure your site is crawled and indexed by Search engines
             Sitemap
             Robots
  • All Issues are fixed
  • No AMP error, Mobile-friendly
  • Error Link broken (broken)
  • Server Error 503
  • Soft error 404
  • Error redirect 301
  • UX: Optimized user experience, easy navigation
  • Page speed: Improve loading speed
  • AMP: Apply fast loading on mobile devices
  • Data structured: Use structured data markup with JSON schema
  • Make sure search engine penalties are removed (when the penalty is still in effect, you don't have a high chance of showing up in the search results page)

Reasonable link building

  • Internal links: related articles, from pages with high PA, good page view, many backlinks
  • Backlink: Reach for Link Building
  • Need time to wait for your keyword to be on TOP

Promote your Content

  • Reuse content, edit from the original
  • Share on social networking sites, related groups in the same field

Prepare an SEO plan

For example, you come to a strange city and need to find a destination, you need to determine what the destination is, then you need to find a map to navigate, plan to find the most effective goal, SEO also we need a plan and roadmap to achieve the goal, here is the approach to start an SEO campaign:
  • Determine the goal of the targeted campaign in terms of traffic or sales and conversion?
  • Make an implementation plan – Follow the SEO Process Quy
  • Compass to determine direction – Select appropriate topics, content and keyword lists for each topic/page
  • Map - Good website architecture according to SILO foundation for successful SEO
  • Directional signals – navigation: menu, sidebar, breadcrumb, navigation
  • Choosing a Vehicle – Airplane, Car, Train or Rocket (Methods, Techniques, Tools + Work smart) is to find a suitable SEO strategy for you.

Site elements need to be ensured

  • Nice interface, friendly responsive (Reponsive) => Good user experience compatible on devices: Desktop, Tablet, Mobile
  • Quality content, providing valuable, useful information => Be loved by readers, when you make readers love you, Google will love you
  • Speed, speed and speed - Users and Google won't be patient enough with slow loading pages.

SEO process to bring keywords to position #1

Before going into the specific steps below, you should refer to the article Overview of SEO for the most basic information.

Here is a 6-step process to help you do SEO for keywords despite the huge competition, millions of searches every day.

Step 1: Analyze the website

  • Provide a user-friendly website architecture for both users and machines
  • Offer a friendly URL structure
  • Create good navigation

Step 2: Research and choose the best keywords

  • Use the tools, and brainstorm the best keyword research ideas for each website
  • Competitor analysis, learn from competitors TOP #1 #2 #3

Step 3: Strategies to develop quality content

  • Provide valuable information to readers, let them love and create trust with readers, then Google will love you
  • Write quality content that goes viral on social media to get links back.

Step 4: Apply Onpage Optimization Techniques

  • Onpage optimization each page identifies a target keyword
  • Optimizing on important sets of SEO tags
  • Optimizing Content for the Page
  • Contextual Internal Link Building
  • Optimizing image SEO

Step 5: Backlink building strategy

  • Build backlinks on social networking channels: Facebook, Twiter, G+, linkedin, pinterest, Youtube
  • Develop on relevant trusted sources with a focus on quality instead of quantity

Step 6: Analyze, measure and improve strategy

  • Statistics Measurement adjust and improve the bad points điểm
  • Collecting parameters Page view/day/month/session
  • Is the session's onsite time high? If less than 2 minutes need to improve
  • Bounce rate high above 70% need to find ways to optimize the website to improve the situation tình
  • Focus on user experience interaction and use, easy to find content on the site
Overall SEO strategy, optimizing each page one by one with a target keyword related to the content of that page.

Bonus: 12 SEO optimization methods to bring your website to the Top

Years ago, it was only necessary to choose the right keywords, the website has a clear structure, and there are lots of backlinks, although these factors are still true today, the algorithm is now smart. much more, so the implementation of SEO needs to be updated and changed, you need to regularly update information about Google's trends that will be applied to the ranking algorithm.

Your website needs to focus more on the following issues:

#1. Optimize for RankBrain

RankBrain is Google's AI (artificial intelligence) machine learning system, and was revealed to be one of the top 3 ranking factors. Google uses RankBrain to handle ambiguous questions that have never been asked before. These queries account for 15% of searches per day, and machine learning is clearly needed to address this huge demand.

This will take a long time to research, apply and test you can read more about this topic in the article: Effective SEO strategies and how to do it

#2. Optimize for natural language – Search Voice

In Mary Meeker's 2016 Internet Trends report, it is stated that Google Voice Search queries have increased 35 times since 2008.

Google has worked hard to improve its search engine so that it can better understand pages, ordered items, points over time, and complex combinations.

The key to voice search optimization is to provide content for more direct questions. Spoken in a more natural language than we normally use when typing in a search engine where keywords prevail.

#3. Applying AMP to increase loading speed on Mobile

Google launched a project to increase mobile loading speed with pages using AMP, lightning fast page loading speed increased about 20-30 times compared to pages not using AMP.

#4. Focus on optimizing for mobile devices

Google Mobile Friendly test tool can help you, if your site is not mobile friendly you lose the opportunity to reach over 60% of website users from this device and many more. the possibility of not ranking on mobile search by 2017 Google will prioritize mobile indexing-first

#5. Optimizing page loading speed

Using Google's page load speed check tool (Google Page Speed ​​Insight), if it is not over 80%, you need to optimize the loading speed, because users and Google are not patient enough with slow loading pages.

#6. Structured Data Markup

Highlighting information-rich snippets on your page helps Google better understand what's on your page and ensures these featured snippets appear on the same page in search results.

#7. Reasonable backlink building strategy

Building backlinks in the era of Google Penguin 4.0 real-time operation completely changed compared to before, focusing on building backlinks as much as possible. Today is different, so focus on quality over quantity, build from relevant reputable sources, social network statuses, forums with good interaction, participate in comments to answer users' questions. to link back to your site where the answer is detailed and complete.

#8. Write long content

Long-form content with 2,000+ words has a better chance of ranking, think about relevant topics that interest your target audience then post in-depth coverage of all angles of that topic. . An in-depth study has concluded that all the pages that rank in the top 10 of Google have a word count of more than 1,100+.

#9. Create a clear article structure

Highlight important phrases in the article, helping readers to quickly grasp the main content of the article.

#10. Content marketing is the key to good rankings

Creating and distributing high-quality content across Blogs, social networking sites, email lists is the key to achieving high rankings and retention with potential customers. Instead of focusing solely on optimizing your on-page content for search engines, take a holistic approach to creating and promoting quality, well-researched articles to search engines and your readers. favourite.

#11. There is a blog section on the site

A business page about products and services, regularly updating information about products and services is difficult, so Blog is a way for you to update unique and related content to products and services, articles. Reviews of product information, user guides to attract search traffic. Find out the topics that your potential customers are interested in. The content of these articles is placed in the Blog section as follows: www.yourdomain/blog

#12. Use contextual links

To introduce relevant content, build contextual internal links that provide information that customers are interested in, keep customers on the page longer, increase onsite and reduce bounce rate.

Summary

The above are the experiences that have been implemented in practice and obtained the shared successes with you, you find to get to the top faster when you have a good team to coordinate smoothly from the technical team, the production team. Product, Content team, marketing team, etc., it will be more difficult and longer when you take on multiple roles in these teams.

Once you create something of value for your target audience, applying the white hat SEO optimization strategies outlined above, you won't have to worry much about algorithmic changes to your keywords. has reached the top will be sustainable over time.

Google Tech News

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