How to design logo suitable for business brand?

 

How to design logo suitable for business brand?
How to design logo suitable for business brand?

A properly designed logo will become an important communication weapon for your business, helping you promote services and products quickly, attracting sympathy from customers.

1. What is a logo?

A logo is an image that represents a brand – usually a stylized business name or iconic image. Logos are used on websites, social networks, on business cards and brochures, flyers, corporate souvenirs, etc. In a word, a logo can appear in any media. and in any brand advertising.

Logo of handmade leather shoe brand Newmen Regent (Image: Tobias Hall)
Logo of handmade leather shoe brand Newmen Regent (Image: Tobias Hall)

2. Why does Logo make an important contribution to successful business promotion?

Recent research into marketing and advertising claims that the average person encounters 3,000 ads per day across social media, inboxes, text messages, etc. largely ignored. In this respect, the logo plays an important role.

Why does Logo make an important contribution to successful business promotion? (Photo: Tobias Hall)
Why does Logo make an important contribution to successful business promotion? (Photo: Tobias Hall)

A clear, memorable image that aligns with your company's activities can differentiate your message and capture your viewers' attention. In addition, a properly designed logo acts as a kind of corporate business card. For example, it only takes a consumer 10 seconds to scan a logo and get a first impression of a brand. Thanks to well-chosen visuals, it is possible to influence purchasing behavior and increase customer loyalty. Great logos must cover all these aspects at once. And great importance in its development was not only for the color scheme but also for the visual appearance.

3. How to design a logo that matches the brand

There is no right or wrong logo, because each product is beautiful in its own way. Here are a few tips to help you determine the best logo design style and create an effective and memorable image for your brand.

 3.1. Text Logo (Text Logo)

Text logos are one of the most popular logos and are preferred by many companies because of their modernity, brevity and simplicity. Although the style and font may change at different times, it still retains the distinctive character of the brand.

Text logo template of Coca-Cola brand (Photo: Heaz)
Text logo template of Coca-Cola brand (Photo: Heaz)

With this type of logo, the name of the company acts as the main visual image. Whether it is a small business or a large corporation, text logo design is suitable. Besides, if the business name is not too long (from 1 to 2 words), or the company name is difficult to translate into an abbreviation, the business product is difficult to combine meaning into a symbol, etc. Text logo design options are a great choice.

Note: Always check with a dictionary what your company name means in different languages. This will help you avoid confusion and unpleasant situations if in the future you want to enter the international market.

3.2. Abbreviation Logo

Abbreviations are a great logo solution to simplify a long company name. For example, NASA is a much easier to read and understand sound than the full name National Aeronautics and Space Administration.

Logo abbreviated form (Image: Jeremiah Baughman)
Logo abbreviated form (Image: Jeremiah Baughman)

Abbreviated logos usually consist of a number of letters, which are the center of the logo. If your business name uses "difficult" words and terms, containing many meanings, and you want to use a simple and concise symbolic logo, you should choose an abbreviated logo.

Note: To make your logo memorable and unique, choose a font that's interesting, but don't overdo it. Remember that acronyms should be easy to read and understand.

3.3. Symbol Logo (Symbol Logo)


The iconic image is the visual highlight of the brand. These icons can be abstract, photorealistic or hand-drawn, etc. If you want to position your brand clearly and make a deep impression, then a typical iconic logo will be a good choice.

The iconic logo template features an owl and a stylized clock (Image: Nadun Jayasundara)
The iconic logo template features an owl and a stylized clock (Image: Nadun Jayasundara)

Note: When designing an iconic logo, avoid using too many shades. At the same time, it is necessary to pay attention to designing more backup versions for packaging printing and digital. Also, don't forget that the logo should look equally good with the black and white version.

3.4. Abstract Logo


Abstract logos are a creative solution when you want to create a unique and novel logo that is not bound by any particular image. Such logos are suitable for companies of various sectors as the right choice of shapes and colors can convey different meanings and emotions. An abstract logo also represents the “unique” element, affirming the stand out from the competition.

Abstract logo template with letters A and L stacked on top of each other forming a triangle. (Photo: Robert Tshivhase)
Abstract logo template with letters A and L stacked on top of each other forming a triangle. (Photo: Robert Tshivhase)

With the abstract style, you can create a logo that is truly unique and unlike any existing logo. But in the pursuit of originality, do not forget about the semantic component, because the logo should at first glance convey the idea of ​​your company to the customers.

3.5. Mascot Logo (Mascot Logo)


Creative, playful and a little funny – this is what makes mascot logos stand out. The secret to their audience appeal lies in human psychology: our brains are much more responsive to a person's face (in this case, a character), and distinguish it from images. other. One of the advantages of these logos is adaptability. Over time, changes can occur in your company, and you can change and transform the mascot easily (for brands and consumers), while the image remains recognizable.

The mascot logo template (Image: SOSFactory – Sergio Ordonez)
The mascot logo template (Image: SOSFactory – Sergio Ordonez)

The mascot logo is suitable if:
  • Your company's target audience is family or children
  • You intend to create a cheerful and friendly corporate image
  • Designing a logo like this is not as easy as you think. Creating a character that is right for your audience will take time and effort through complex consumer and market research. Without proper attention to this aspect, you run the risk of getting a logo that evokes negative images and feelings.

3.6. Coat of Arms logo


Logos of this type often contain both text and visual elements. They can be considered as one of the oldest types of logos. Such images have been used to identify and designate belonging to a particular social group since ancient times. And today its role has not changed much.

Logo in the form of National Emblem (Photo: Tobias Hall)
Logo in the form of National Emblem (Photo: Tobias Hall)

Due to its traditional and dignified appearance, this logo is mainly used by educational institutions and government organizations. The National Emblem logo format is a good choice if:
  • Your company name should not be too long (to fit inside the logo frame)
  • You want to create a unique and distinctive visual image
  • Your company has an interesting history
  • Family business.
The more complex the pattern on the logo, the more problems there are with it. Think in advance about what graphics you will use in your logo. For example, on billboards it can be read easily, and when printed on small business cards it can look like an unreadable smudge. Therefore, when designing such a logo, try to simplify the design as much as possible.

3.7. Logo form combines many styles


In hybrid logos, the most common is the use of text and symbols. Logos like these clearly convey content and message, they complement each other and create a powerful visual image. Hybrid logos are good if:
  • You want to create a universal logo where each element can be used individually without breaking the overall integrity
  • You want to create a logo that can be changed in the future to fit your brand's needs.
Logo form combining many styles (Photo: Jintaek Park)
Logo form combining many styles (Photo: Jintaek Park)

Sometimes combination logos look clunky and messy because of the desire to fit everything at once. Be selective and try to highlight the main thing. For example, if the priority element in a logo is an image, then favor a light and moderate font for the text. If text is preferred, choose a neutral tone for the image. No matter how strong your brand idea is, the wrong visual image can ruin everything. Therefore, before approving the company logo, you should think twice and double check. Does the logo communicate the company's core business? What emotions does it evoke in you? Is the logo clear if the size is reduced?…

Epilogue

A logo is a clear visual representation of the brand. Therefore, you need to seriously invest in the process of building a brand identity because this is the image that customers will see first.

Hopefully this article is useful and gives you more knowledge to choose the right logo design.

Author: Viviana Folliero
Brief translation from the article: Brief Guide to Choose Right Logo for Your Brand

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