You can optimize Onpage SEO, in many different ways.

Common optimizations:

  • Sensory optimization
  • Optimized by 3rd party standards, fixed mang
  • Optimized according to 3rd party standards, flexible according to the market
  • Optimized according to my standards, based on personal experience

So what is the best way for you?

Method 1: 

According to the feeling. I'm new to the profession or do this kind of thing. Because then, you don't know which criteria are important to you. Freedom and inspiration also make you not want to force yourself to follow a set process.

Usually, you will stop at the basic, easiest things to do, such as inserting keywords in the title, H tags, spreading keywords in the article. That's enough.


The advantage is to meet the psychology and needs of beginners. The downside is that you have not done enough factors, so the efficiency is not high. In addition, newcomers do not have the capacity to test the results, thereby knowing what are the most important factors.

Method 2: 

According to 3rd party standards, fixed type. You will have a specific checklist (from 10 to 30 criteria), very clear, concise, quantitative. Popular standards such as Yoast SEO, Rank Math, SEOQuake…

SEO companies (myself included) often like this approach. Since everything is transparent and can be converted to numbers, it is easy to expand the system. Just push people in, basic instructions, the staff can do it. Easy control, as results are converted to numbers.

The disadvantage is that the accuracy of the set of criteria is difficult to verify. This set of criteria is given from the personal point of view of the developer, not the criteria of the Google owner himself.

In addition, since the criteria are usually FIXED, while the Google algorithm changes frequently, and the markets have different competition, it is quite risky to apply the All In One mindset to all cases. dangerous.

Method 3: 

According to 3rd party standards, flexible type according to the market. The flexibility here is that the 3rd party will scan the average data of the market, then output a metric for you to optimize based on. Typical tools: Surfer SEO, Page Optimizer Pro (POP), Website Auditor, CoraSEO....

The thinking of this optimal way, is what the opponent does, I do the same, I will be TOP like them.

The advantage is that the data is always flexible for each SEO Page, each market, and avoids over-optimization leading to automatic penalty algorithms. The data is also transparent, so it is easy to control and scale the system.

However, developers always include a sentence: there is a relationship, not a cause-and-effect form, between the optimal way and the result achieved. They do not guarantee that you do exactly as the data gives, you will rank TOP. And no one has confirmed, Google will use the average data of the market, to rank keywords.

Method 4: 

According to the criteria I give. This method applies to those of you who have done a lot, experienced a lot, feel that other people's standards are sometimes redundant or lacking, you want more freedom, do your own will. And you make your own criteria.

Therefore, this type of criteria will be invisible. But in general, the criteria are realized into a checklist into a Google Sheet / Excel file...

The advantage is that the set of criteria will suit my eyes best (because I created it :)), and inherit my own experimental results. The downside is that it's personal, so applying it to all markets is risky.

So what is the right way to do it, and what is wrong?

You will see, each way, there is a logical inference (logic), but whether it is correct or not is another matter. If there is an argument to the end, everything stops at theory, and there will be blind areas that both sides of the argument cannot master.

The way to do it is as follows.

First, you hypothesize that Criterion A (eg keywords appear in the title) is an important factor affecting rankings.

Then you change this factor in a series of different SEO Pages, in many different projects, at the same time.

But keep all other Onpage SEO factors intact, so as not to affect the results.

Then you measure keyword position, in 1-2 weeks, to draw comments.

If the keyword position has an abrupt change, then factor A has an effect on the keyword position.

And if things are still sluggish, then A is not an important ranking factor for Google.

And these are the 3 factors, which has measured in the above way.

  • Change H1 card, test game project, color fly keyword (takes 2-3 days)
  • Increase the keyword density suddenly in the article, test the aesthetic training project, the keyword fades color (takes 1 day).
  • Increase the quality of SEO articles, test car rental projects, GO GOOD and STABLE (takes 1 week).

Of course when testing in practice, you will encounter some difficulties.

One is that Onpage SEO doesn't have as big of an impact as Link Building / User, so it's hard to measure.

Second, at a time, it is difficult for you to isolate ONE factor, because the remaining factors always have an implicit influence that you cannot eliminate.

Experience is that you should test on an authority site, to see results faster. 

Google Tech News

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