Overcoming Apple, Xiaomi becomes the 2nd largest phone manufacturer in the world

Mi 10 is the first high-end phone from Xiaomi.
Mi 10 is the first high-end phone from Xiaomi.

Xiaomi's next goal is to surpass Samsung to become the world's largest smartphone vendor.

Canalys, a leading global market research company, has just released its Q2 global smartphone market report, whereby Xiaomi officially rose to second place with 17% market share and 83% growth compared to the second quarter. with the same period last year.

In terms of market share, Samsung accounts for 19% of global smartphone sales. Meanwhile, Xiaomi holds 17% market share and Apple's 14%. OPPO and Vivo share the 4th and 5th positions, with the same 10% market share.

According to Canalys, Xiaomi is currently undergoing many transformations in its business model, with initiatives such as consolidation of partner channels as well as management in open markets. Canalys said Xiaomi's next goal is to overtake Samsung as the world's largest smartphone vendor.

Overcoming Apple, Xiaomi becomes the 2nd largest phone manufacturer in the world
Overcoming Apple, Xiaomi becomes the 2nd largest phone manufacturer in the world

In a letter to all employees, Lei Jun, founder, chairman and CEO of Xiaomi, said that becoming the world No. 2 is an important milestone in Xiaomi's history.

After 5 years of self-improvement in extremely difficult conditions, Xiaomi's products have made significant improvements in features - paving the way for the high-end market segment and increasing its market share. Xiaomi will constantly strengthen its core competencies and assert its position as the world's second largest smartphone brand.

According to the latest global data from Canalys, Xiaomi is expanding rapidly in overseas markets, achieving over 300% growth in Latin America market, over 150% growth in Africa and over 50% growth. in Western Europe.

According to Xiaomi's Q1 2021 results, Xiaomi smartphones have penetrated more than 100 markets worldwide, ranking No. 1 in terms of smartphone market share across 12 markets, and No. 2 in Europe. Xiaomi has also been at number 1 in India for many years.

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