Chinese electric car company 'grateful' to customers with moldy moon cakes

Some car owners also reported having diarrhea after eating the gratitude cakes. 

Chinese electric car company 'grateful' to customers with moldy moon cakes

Zeekr is the new all-electric car brand of Chinese car manufacturer Geely. Recently, in gratitude to customers who have pre-ordered the company's first model, named Zeekr 001, this unit has given each person an exclusive mooncake box worth 299 yuan (about 1 million VND).

Giving cakes on the occasion of the Mid-Autumn Festival is a familiar tradition of many Chinese businesses. The gift that the electric car company gives is also quite high value, promising to bring customers sweetness from the heart.

But unfortunately, when they reach the user, they are moldy.

The moon cake box is advertised very beautifully and impressively by the car company
The moon cake box is advertised very beautifully and impressively by the car company

A few days ago, some potential owners of the Zeekr 001 car model posted pictures on the social network Weibo, showing that the moon cake gift box they received was moldy. Some people even said that their cakes did not get moldy, but after eating, they had diarrhea.

As the number of reports from users increased, Zeekr had to rush SMS to remind his potential customers not to use the gift box. Users who have not yet received their gift boxes have also received delivery cancellation notices.

The unexpected gift of blessing on the occasion of the Mid-Autumn Festival turned into an unexpected "car flip".

But inside were moldy cakes. On the right is an SMS error message sent to the customer by the electric vehicle company.
But inside were moldy cakes. On the right is an SMS error message sent to the customer by the electric vehicle company.

The company then issued an explanatory report, saying that the problem was in the packaging of the products of the bakery partner unit. Initially, the problem appeared in the shipment produced on August 27, because the packaging was not completely sealed. The company has recalled and replaced the undelivered boxes of cakes, and will give users 1,000 bonus points for purchases on the online store.

But later, the shipment on September 1 was also found to have problems. The company continues to carry out the recall of gifts. Some customers received up to 2 times of moldy mooncakes. This time, the company proposed that before September 22, it would give an additional 2,000 bonus points, in addition to the 1,000 points promised last time.

The incident quickly spread and made many netizens clamor.

"Looking at the box of wheels, you know how the quality of the car will be"

"After receiving the Mid-Autumn Festival gift, the brand popularity did not increase, but decreased"

"Who gives moldy mooncakes to customers like this?"

Of course, the fault is not entirely on the electric vehicle manufacturer. According to the research of netizens, a few months ago, parent group Geely issued a notice "tendering for gift boxes for Mid-Autumn Festival 2021" with an amount of up to 100,000 mooncake gift boxes.

The company's bidding standards are also quite high, as the market price of the gift box is not less than 150 yuan. Contractors must be qualified, have registered their business for more than 5 years and have served no less than 3 contracts for large enterprises in the past 3 years. But for some unknown reason, the end result was dire. Zeekr also did not disclose the name of the unit that provided the moon cakes.

This cake seems to be sent in a later delivery, a little less musty.
This cake seems to be sent in a later delivery, a little less musty.

Zeekr is a brand new brand that car group Geely has high hopes. However, its launch this year was met with many uncertainties.

The first is the delay in delivery. Zeekr said that due to the effects of the air suspension and EC light sensing system, some orders have been delayed until 2022. This has caused a chain reaction, costing some owners. Potential car owners have to pay when receiving the vehicle there is a significant difference, because of changes in the Chinese government's vehicle subsidy policy over time.

In addition, the configuration of the model was also changed "secretly", different from what was advertised at the official product launch, such as the quality of the glass, the supercharger and even the type of battery. gear.

The Zeekr 001 electric car is priced from $43,000.
The Zeekr 001 electric car is priced from $43,000.

According to industry insiders, it is not easy for a new brand to build a good reputation. And while the first Zeekr models have not yet been delivered, owners have faced numerous "crisis of confidence". This can cause the company to lose money and lose consumer confidence in the brand.

Not only Zeekr but all new energy vehicle companies should be careful and avoid making these mistakes.

Google Tech News - Sohu, Sina

Post a Comment

Previous Post Next Post