New seo information updated in September 2021

New updated seo information
New updated seo information

 1. GOOGLE: DO NOT WRITE TOO MUCH INFORMATION FOR CATEGORY PAGE

John Mueller was asked about how much content should be written for the category page?

John Mueller confirms: "A little content is enough, don't write too much for the category page".

John adds: “don't turn the category page into an article or something like that. Doing so only dilutes the category page. You just need to provide a sufficient amount of information for the user, don't try to stuff every keyword into it." Link to this video content: https://www.youtube.com/watch?v=rCcDsmjn-SA&t=897s

2. GOOGLE MY BUSINESS: ADMINISTRATIONS CAN ADD POSTS DIRECTLY FROM GOOGLE SEARCH WITHOUT NEEDING TO LOG IN TO ADMIN INTERFACE.

See photos at the link: https://bit.ly/3hFbtDN and https://twitter.com/thibaultadda/status/1433818323666542593

3. GOOGLE: ADDING URL PARAMETERS DOESN'T MAKE LINK LOSE NATURAL.

Google's John Mueller says adding UTM parameters or tracking parameters to the end of a URL doesn't make the link unnatural. Article link: https://twitter.com/JohnMu/status/1432775670908821506

4. GOOGLE: UNIQUENESS IMAGE DOESN'T MEAN HIGH RATE AND QUALITY IMAGES

John Mueller said a unique image (only you have) does not mean that Google will consider it a quality image and rank top for that image.

For example, if your article has a photo taken by you, it does not mean that the image will rank high in Google Image.

In contrast, using the same image (for example, from the same stock image) does not affect the ranking of the article.

But in general, John advises having a unique/unique image is better. Detailed link: https://twitter.com/awelsch/status/1428073969131917320

5. TECHNICAL CHANGES DO NOT CHANGE THE GENERAL QUALITY OF THE SITE.

On Twitter, John Mueller said: “Website quality is not something you can fix with technical changes. If you want search engines to take your site more seriously, you really, really need to improve the game there.”

This means that the overall quality of the entire page cannot be improved by simply affecting techniques such as core web vitals, title tags, page load speed, etc., but it requires changes in the total effort coming from both content quality, user experience,... Content link: https://twitter.com/JohnMu/status/1435846784186781696

6. CHANGING THE WORDPRESS THEMES HAVING AFFECT ON RANKING.

In a recent video (Link: https://www.youtube.com/watch?v=Ayaovhfy5Uw) John Mueller said something like: Changing the look and feel on Wordpress affects the ranking of your website. It can affect well if the interface is rated as "good" and vice versa. (It's good here how to find out and evaluate for yourself...)

It is easier to understand that changing themes changes the site structure and also leads to a change in keyword rankings, so it will answer many previous questions, is it okay to change the interface?

Google Tech News

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