Surprise about the man behind the "million-view brand" and the resounding success of Ly Tu That

Chinese media once commented that Ly Tu That as the "soul" of Weinian company is not wrong when she constantly brings fame and profits to her company and the parent company.

Ly Tu That (Li Giai Giai), one of the most influential YouTubers on Chinese social networks, recently announced to stop making videos that surprised fans around the world.

The National Business Daily page also recently released a series of information around this name Ly Tu That, the most prominent of which is Luu Dong Minh - the founder of Weinian company (Hangzhou) who is the talented man behind. most of the resounding successes of 31-year-old blogger Ly Tu That.

Luu Dong Minh - Manager of Ly Tu That.
Luu Dong Minh - Manager of Ly Tu That.

Weinian is known as a media company, in 2016, Luu Dong Minh invited Tu That to promote the video. After the two years of cooperation, the Weinian side established a separate media company for Ly Tu That in Sichuan, in which Luu Dong Minh owns 51% and Ly Tu That owns 49%.

After more than a year of efforts, in 2018, as predicted by Luu Dong Minh, the name Ly Tu That reached out to the world, and owned more than 100 million fans everywhere.

Blogger Ly Tu That continues to attract public attention when unclear the reason for stopping video production
Blogger Ly Tu That continues to attract public attention when unclear the reason for stopping video production


Chinese media once commented that Ly Tu That as the "soul" of Weinian company is not wrong when she constantly brings fame and profits to her company and the parent company. She then launched unique culinary products that expanded her business. She is successful in this field and now has her own factory.

Up to now, her brand of snail vermicelli, spicy and sour vermicelli, lotus root vermicelli, sesame porridge, moon cakes and a series of dry goods are considered a familiar product for fans and almost everyone wants to enjoy. try once.

According to many Chinese websites, the revenue of the Li Ziqi brand in 2020 is 1.6 billion yuan (US$247.5 million). Sales from snail vermicelli alone reached 500 million yuan ($77.3 million).

The news that Tu That stopped producing videos left many regrets for millions of people. Some of her fans think that this is the most appropriate time for the "country fairy" to stop to have a rest and rebalance her life after the 5-year journey of hard work building the brand.

In addition, Tu That's announcement of stopping can be seen as her way of "reforming" the trend of "leaving the streets to the forest" that is prevalent in China - the lifestyle that she herself initiated.

Google Tech News

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