Americans are also loving Lexus and gradually abandoning Mercedes-Benz

Two Japanese brands under the same corporation, Toyota and Lexus, both have a great opportunity to lead their price segments, thereby promising to create unprecedented results in history.

In 2021, Mercedes-Benz suddenly lost the sales race in the North American luxury car segment, instead we witnessed an unexpected chase between BMW at No. 1 and Lexus at No. 2. .

Mercedes-Benz, after having a market leader in the first quarter, was surpassed by BMW in the second quarter. By the third quarter, it was not these two names, but Lexus itself that rose to No. 1 with 81,093 vehicles, far ahead of its second rival, BMW (75,619 vehicles) and creating a gap difficult to level with Mercedes (55,130 vehicles). . Fourth on the list is Audi with sales down 14% year-on-year to 41,019 vehicles.

Lexus gets ahead thanks to the excellence of the RX and NX.
Lexus gets ahead thanks to the excellence of the RX and NX.

In total, since the beginning of the year, BMW has ranked first in the US market with a gap of 4,808 vehicles with Lexus and 28,000 vehicles ahead of compatriot Mercedes-Benz.

Lexus' current mainstay is the RX and NX SUV lines, which contribute more than half of the company's total sales. Most notably, Lexus proved to be more scarce than Mercedes-Benz and BMW when their dealers in North America in the past few months had extremely low stock of cars, but no matter where they went, they ran out.

Toyota is also having a great success thanks to the main RAV4.
Toyota is also having a great success thanks to the main RAV4.

Previously, Toyota surpassed GM to become the corporation with the largest total sales in North America with 1,857,884 vehicles sold in 2021 compared to 1,777,483 of its rivals, thereby leading to a huge possibility that GM will was defeated for the first time in history by a non-US car corporation and also the first time a non-US corporation dominated the region. GM's ability to catch up is very little when its source of semiconductors is affected far beyond the competition.

Google Tech News - Carscoops, Motor1

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