Singapore billionaire shakes hands with Cristiano Ronaldo to start a football startup

Valencia club owner Peter Lim, along with his son, shook hands with soccer star Cristiano Ronaldo on a new project called ZujuGP.

Singapore billionaire shakes hands with Cristiano Ronaldo to start a football startup
Singapore billionaire shakes hands with Cristiano Ronaldo to start a football startup

ZujuGP - an up-and-coming football digital community - is run by the son of Singapore billionaire Peter Lim and starring superstar Cristiano Ronaldo.

The Portuguese footballer has posted on his social media posts tagged #WritingTheFutureOfFootball and a link to the ZujuGP website. One of them has a picture of the Manchester United star in the role of a warrior and another picture of CR7 shaking hands with Peter Lim - the owner of Mint Media Sports company, which has the right to manage Ronaldo's image.

The startup aims to foster communication and commerce among its 4 billion fans worldwide, allowing them to watch virtual live games, purchase merchandise, interact with players and place bets. . ZujuGP also aims to make it easier for club owners and football scouts to spot and foster talented players.

Cristiano Ronaldo and billionaire Peter Lim. Photo: Instagram
Cristiano Ronaldo and billionaire Peter Lim. Photo: Instagram

Lim, 68, buys Spanish club Valencia C.F. in 2014 and is also a shareholder of British club Salford City F.C. His son, Kiat, started a stealth technology startup called Arc, a new kind of self-contained social space, and he often talks to his father about it.

"It turned out that my dad was thinking to find a solution," Kiat, 28, said of his father in his first media interview. Their ambitious plan is to bring together football fans and professionals on a single platform. The platform is expected to launch a beta in the first half of 2022. “I have never seen him so excited about a project.”

ZujuGP is divided into different segments. In it, ZujuGamePlay will be an immersive platform for fans to watch matches together and collaborate "in a fully operational economy spanning the real and digital worlds".

ZujuGP Exchange provides a recruitment platform where talents, professionals and clubs can do business. The company says the platform will use artificial intelligence and secure using blockchain technology. Ultimately, ZujuGP Rank will be a digital soccer academy that provides training and professional exercises.

Ronaldo currently has 356 million fans on Instagram and 95 million followers on Twitter. This player recently appeared in a ZujuGP advertisement and transformed into a Chinese warrior.

"East and West can finally be connected, which makes me even happier," CR7 shared in an Instagram post introducing ZujuGP.

ZujuGP users will be able to use cash to purchase "credits" on the platform, which will then be used to interact in the context of a live football match. These "credits" will also be used to purchase exclusive or auctioned merchandise.

Billionaire Lim sees Asia as the next frontier for football. It is home to 60% of the world's population and the region's growing fan base provides a huge market for European products and leagues.

Google Tech News

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