YouTube Premium’s family plan just got more expensive

YouTube’s logo with geometric design in the background
The plan now costs $22.99 per month. | Illustration by Alex Castro / The Verge

A YouTube Premium family plan now costs $22.99 per month following a price hike, as reported by 9to5Google. The family tier offers benefits like ad-free viewing and background playback for you and up to five other people, and it now costs $5 more per month.

The price change is already in effect for new subscribers, meaning you can’t sign up at the previous $17.99 price any longer. For current subscribers, “this change will take place on your next billing cycle starting on or after November 21, 2022,” YouTube said in an email shared by 9to5Google. However, if you were grandfathered in at a lower price as a former Google Play Music subscriber, you’ll pay that lower rate until your April billing date, according to an email sent to a Verge staffer. Prices will be “adjusted” in the US, Canada, Great Britain, Japan, Indonesia, Brazil, Turkey, and Argentina, YouTube spokesperson Marni Greenberg said in an email to The Verge.

If you’re not happy about the price increase, Google has a support page where you can air your grievances. But you’ll essentially be tossing your complaints into the void, as the company outright says that “you will not receive a response.” The company did switch off a divisive experiment locking 4K videos behind a Premium subscription, but I have a feeling this family plan price increase is here to stay.

“We don’t make these decisions lightly, and we realize how hard this may be for our members,” YouTube spokesperson Marni Greenberg said in a statement. “This new price reflects the complete value of YouTube Premium and will allow us to develop even more Premium features and continue to support the creators and artists our members watch and listen to on YouTube.”

The cost of an individual YouTube Premium plan remains unchanged at $11.99 per month. YouTube doesn’t have anything to share today about changes to other plans, Greenberg said, but noted that the company will notify users by email at least 30 days in advance before changing the price.

Update October 20th, 5:58PM ET: Added comment from YouTube.



Source: The Verge

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